What are ethical ways to market a Startup to developers?
7 by cswendrowski | 1 comments on Hacker News.
I am a privacy-focused developer - I don't have a Facebook, I run browser extensions to block ads and trackers, and I have multiple emails dedicated to keeping spam away from my real accounts. Like other developers, I also hate LinkedIn Inbox spam, cold calls, and other marketing techniques most companies employ. I am now attempting to start a Startup to take tools I've built for my own use and build them into a product for others to benefit from. The problem I'm facing is - how do I ethically get our name out there to others like me? The standard tools of Google and Facebook Ads are brutally efficient because of how little they respect privacy, and I am loathe to use what I've spent so much time avoiding. So far, the only tool we've come up with is sponsoring conferences to go talk to Developers in-person. What other avenues does a small startup have?
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