Ask HN: Should I directly compare my product to my competitors in my marketing?
2 by osrec | 1 comments on Hacker News.
Hi Guys, I run a reasonably successful SaaS product called Bx (https://usebx.com). Most of our users have joined us through word of mouth, or via link ups with various accountancy practices. So far we have done very little marketing - we basically just have a landing page and a video, neither of which are great. My competitors are the likes of Quickbooks, Sage and Xero and we would like to highlight where we are better than them. So I was wondering if it's considered unethical/bad practice to compare your features with your competitors directly on your landing page? Thanks for any advice/insight!
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